Cannabinnovation Relaunch

What a Long, Strange 2020 It Has Been…

As an industry, we are becoming increasingly aware of the relative meaninglessness of our traditional classifications – the commonly held belief that sativas are typically energetic, indicas more sedative and hybrids some exotic blend of the two. Growing sophistication in the marketplace, supercharged by Canada’s legalization, has pushed the industry to think in more sophisticated classification terms. As the product grows more commoditized, regional designations will be another critical factor in market differentiation.

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